Self-marketing - how to do it right?

Throughout the rest of this chapter we will deal with "how" to do self-marketing. We will learn to overcome the difficulties that many of us have when starting out, and then succeed in self-marketing.
But before the "how" let's start with "when"?

Any time is a good time for self-marketing", career counselors and business coaches will say, and there is no better time than today. Whether you're a freelancer who needs to expand your customer base and increase revenue, or you're an employee who wants to get a promotion (or fear getting fired), you have a lot to gain from showing the environment your true value. Proper self-marketing does not involve flattering the boss or having conversations with clients and saying "I" a lot - it involves finding the way to make people around (partners, clients, employers, colleagues - and people with the potential to be like that) - see for themselves your value and maybe spread it further.

Practical self-marketing – Workshop
Self-marketing for employees- Article
Self marketing for freelancers - Article
Self-marketing techniques in front of an audience- Article
One-on-one self-marketing techniques - Article
Self-marketing techniques in writing and on the Internet - Article

Introduction: self-presentation in front of an audience

how To introduce ourselves and say the right things in the right way so that we convey a positive and interesting impression.

• Content: divide the message into parts and combine personal and professional
• Style: Be interested in the audience so that they will be interested in you
• Tips: what to do with the hands, eyes, back of the voice
• For the full article
• for a self-marketing workshop

Self-marketing for employees

During a recession, many employees see a growing need to show their value to their managers in order to secure their place at a time when you don't know which company is going to downsize - but when the recession comes, it's usually too late. Unfortunately, many employees (especially those who are not engaged in sales) have a few basic concepts:

• Self-marketing is not necessarily self-advertising
• Self-marketing takes time to make an impact
• Last minute marketing doesn't work
• The self-marketing of an employee is much more convincing than that of an unemployed person

For the full article

Self marketing for freelancers

Self-marketing comes much easier to the self-employed - after all, by virtue of being self-employed, you are also the marketing manager of your business. In practice, many freelancers are mainly engaged in formal marketing (Google ads, flyers at conferences, telemarketing) that they forget their own personal marketing in their day-to-day lives.

• Self marketing is cheap
• Self marketing works
• Self-marketing opens doors that regular marketing cannot open

For the full article

Self-marketing in front of an audience

There are many opportunities that we are in front of an audience, and it is important to take advantage of them for self-marketing (even if this is not their purpose).

• Insert a joke about your profession
  Just make sure it's at least half funny.
• Leave your contact information in every presentation

For the full article

One-on-one self-marketing

Self-marketing in front of an audience reaches many people at once, but it is relatively superficial and not necessarily tailored to the person we are talking to. On the other hand, when we are in a face-to-face conversation, we have the option to adjust the message precisely. More importantly, we can receive feedback and achieve an immediate result such as making an appointment or receiving a call from a potential client.
There is no doubt that self-marketing is at its best when we are in contact with someone who deals in our field or knows someone who deals in it.

• Tell your relatives, friends about your occupation
• tell waiters, receptionists, telephone service representatives and people waiting in line with you at the bank about your occupation
• Contact customers and inquire about satisfaction
•  Request a feedback call from the boss

For the full article

Self-marketing in writing and on the Internet

If you're already sending a letter or email, recommending a former employee or managing a social life on Facebook, why not promote yourself along the way?

• Attach a business card to every letter (including invoices)
• Add a permanent signature to your email
• Send thank you letters to every business you work with
• Provide recommendations for former employees
• Send greeting cards for the holidays
•  Take advantage of your Facebook profile

For the full article

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