
Face-to-face self-marketing
Self marketing: A series of articles on self-marketing Infront of audience, face to face, andin writing. tips for the self-employed and also for employees
Self-marketing in front of an audience reaches many people at once, but it is relatively superficial and not necessarily tailored to the person we are talking to. On the other hand, when we are in a face-to-face conversation, we have the option to adjust the message precisely. More importantly, we can receive feedback and achieve an immediate result such as making an appointment or receiving a call from a potential client.
There is no doubt that self-marketing is at its best when we are in contact with someone who deals in our field or knows someone who deals in it.
- Tell your relatives, friends, colleagues and competitors about your occupation
Well, that's the easiest and hardest part. You should make sure to tell everyone you know about your occupation, and if there are significant changes (change of field, you received a promotion, you are looking for a new job). The main problem is how not to become a snooze, and the best way is to take advantage of the initial patience time people have when they ask "how are you". At this stage you have 30-60 seconds to tell how you are (anything beyond that is a hassle). If a minute sounds too short to you, try standing with a timer and measuring and you will find that you can do a lot of R-B-E in a minute. - tell waiters, receptionists, telephone service representatives and people waiting in line with you at the bank about your occupationK
Service providers in Israel are used to being treated as if they were air. They will be very flattered if you take an interest in what they do, tell them about your occupations, and especially if you leave them a business card (people who walk around with a business card for twenty years forget how important they felt when they received the first package...). It is important to remember that many students engage in these jobs, and that they will not remain students forever - a surprising number go directly from waitresses to the state attorney's office (and this is even before we talk about their parents and friends). - Contact customers and inquire about satisfaction
Regular customers who contact them only to sell them products (they contact you when they have problems), therefore contacting them 'just' to be interested in their health and satisfaction will be a refreshing surprise. In fact you are still selling, but not the company but yourself. - Request a feedback call from the boss
Here there is a real danger of slipping into the realms of flattery on the one hand, or hearing unpleasant things on the other. Either way, it is clear that it is better to know in advance if there are problems at a stage where they can still be repaired.
Need more tools for self-marketing right?
- Self-marketing in front of an audience
Don't get off the stage without asking the audience for something - Self-marketing in regular contacts (one-on-one)
Every person you meet can help you or know someone who can help you - Self-marketing in writing and on the Internet
If the recipient doesn't feel like you're trying to sell to them, is it still marketing?