Self marketing: A series of articles on self-marketing Infront of audience, face to face, andin writing. tips for the self-employed and also for employees

If you're already sending a letter or email, recommending a former employee or managing a social life on Facebook, why not promote yourself along the way?

• Attach a business card to every letter (including invoices)
  לכל מכתב שיוצא הנעסק שלך (וגם מהבית, אם במקרה אתה עוד שולח מכתבים…) הכנס כרטיס ביקור. זה לא עולה הרבה, זה נותן מגע אישי, והכי חשוב – אף פעם אי אפשר לדעת מי ייפתח את המכתב.
• Add a permanent signature to your email
  All email programs (both office-based such as Outlook and web-based such as Gmail) allow you to add an automatic signature with your details. There are those who publish quotes from the Symposiums, others just write 'Greetings, Yossi'. For self-marketing, you need to put three things there: your name, your occupation in half a line, and contact information. Here too, you don't know who forwards the stupid presentation you sent to the company.
• Send thank you letters to every business you work with
  How nice, how effective. Every business worthy of its name is sometimes asked to show that it has satisfied customers, and the best way to do this is through letters of recommendation. This way your letter is shown to a lot of people. I once advised a company for holiday units that framed two letters of recommendation it had received from lawyer clients and hung them at the entrance to the offices - every suspicious client (and in holiday units everyone is suspicious...) wrote down the phone numbers of these lawyers, and I am sure that many good ones contacted them.
• Provide recommendations for former employees
  Let every employee you employ (of course if you really value them) and who leaves you know that you would be happy to recommend them to employers. That way you can be sure that they will continue to keep your phone, that they will only say good things about you (so you don't risk the dirt getting to you), that they will tell employers about you, and that every now and then you will receive a phone call from one or another manager who wants to interview them. Just emphasize that you don't have the strength to talk to human resources departments and you're only willing to talk to the manager in charge (that way you won't be harassed for nothing, and you'll receive inquiries from more senior officials).
• Send greeting cards for the holidays
  Another way to make people remember you two or three times a year.
• לנצל את הפרופיל שלכם ברשתות החברתיות
  שלב א’- להסיר ממנו דברים שעשויים להיות מביכים מבחינה מקצועית (תמונות שלך מעשנת אם את רופאה , או שלך מהמר אם אתה  עורך דין). שלב ב’ תעדכן את כל הפרטים שאתה כן רוצה להציג- תחום עיסוק, השכלה, וכד’.  שלב ג – הצטרף לקבוצות מקצועיות בתחומך, וצור קשר עם חברים אחרים. זה נכון בכל הרשתות: Facebook, LinkedIn,  אינסטגרם וכל דבר שהוא יותר לגיטימי מאונלי-פאנז….

Need more tools for self-marketing right?

• Self-marketing in front of an audience
  Don't get off the stage without asking the audience for something
• Self-marketing in regular contacts (one-on-one)
  Every person you meet can help you or know someone who can help you
• Self-marketing in writing and on the Internet
  If the recipient doesn't feel like you're trying to sell to them, is it still marketing?

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