פרשת אלאור עזריה ושיכנוע במילים ובמעשים

A few words about persuasion through words and through actions.

Did you notice how few people were convinced to switch sides during the Azaria affair? In contrast, have you noticed how many people have strengthened their opinion throughout the affair?

I want to show one moment about the other side's persuasion (compared to your side's persuasion, which works bro

So why did all the leftists become more and more convinced that Azaria is in fact a murderer? And why did all the rightists become more and more convinced that Azaria was a hero?

The reason is that in order to convince people who already agree with you, all that is needed is to repeat the things they agree with, and they will go and strengthen their opinions. In fact, the very fact that someone else agrees provides them with reinforcement - this is called 'social proof' in the language of marketing people. This is, for example, the reason why a company like 'Coca-Cola', which is already known to every child, continues to advertise in the billions.

But let's talk for a moment about the other side. On the difficulty of persuading someone to change their mind. How do you do that?

To convince, you must first listen. And only then claim

To convince people against their position, you have to work much, much harder. In the language of marketing people this is called 'dealing with objections'. The reason it is difficult is that to switch sides a person needs a. to admit that he made a mistake and b. to admit that the other side has better arguments. And these are two difficult things