There is something endearing about creating Facebook groups to resist creating Facebook groups. In the case of holocaust deniers it's a pathetic waste of time. Facebook refuses to cooperate and it is necessary to bend its hand by force.

In this article I will show that the only way to do this is to ask the advertisers on the site, or pressure them, or threaten them. The most effective threat is to click a million times on the ads that are published in such forums and thus convey the message through the wallet. This will be a way to prove that it hurts not only Jews to lose money...

Why actually censor holocaust deniers?

I don't usually recommend gagging people. as a person who deals in rhetoric and debate I actually always encourage people to consider opposing views, keep an open mind and protect those whose freedom of speech is threatened.

Holocaust deniers are an exception to this rule - it is important to understand that Holocaust deniers are actually Holocaust justifiers. Therefore, it is not an academic debate but excuses for anti-Semitism. Therefore, unlike 'ordinary' instigators in their case the very act of speaking is the crime. In addition, any attempt to confront them on the public level is doomed to failure because it only promotes their exposure, and makes those who are not interested in the Holocaust think that there is a legitimate debate here. Therefore, it is important to make every effort to shut them up.

The problem is that it is not easy.
I want to take a current example - holocaust denial groups on Facebook - and show the difficulty in fighting them and then show how it can be done by harming the advertisers who unknowingly support this activity. On the social network Facebook there are several groups of Holocaust denial (I will not give a link because it will help them in terms of ranking in Google. Search for yourself). For those who are not familiar with the field, 'Facebook groups' are a common discussion group for people who support a certain topic and allow them to publish their thoughts, organize events and make friends. For example, I am the center of a group that deals with Speaking in front of an audience.
Since these groups arose, efforts have been made to shut them down, but without success. The efforts failed not because of a lack of determination but because of a fundamental misunderstanding of Facebook's own interests and the reasons why Facebook protects these groups.

How did they try to silence Holocaust deniers in the past?

The first attempt was the establishment of opposing groups - these are groups that reacted with their stated goal of bringing about the closure of Holocaust denier groups. Although these groups gained a lot of supporters, friends, and sometimes also some money, but of course these groups did not achieve their goal. The reason for this is that these groups Advances the interest of Facebook, since they make their members browse the site more, write content, communicate with it, and along the way see the advertisements from which Facebook makes a living. If the denier groups were closed, the groups against them would also be closed, and then both the deniers and the fighters against them would surf the site less. No wonder Facebook religiously ignores, and perhaps even encourages, this rivalry. By the way, counter groups exist in a wide variety of political fields, and they have never been successful for this simple reason.

another course of action, which was published this morning in Haaretz was to send letters to Facebook itself and demand that it remove these groups. There was no success here either, and here too the reason was a misunderstanding of Facebook's interests. For them, if anyone who doesn't like a group can close it with a letter to Facebook, then half of the groups on Facebook will be closed, and the company will have to hire a full-time employee just to close groups. 'Ah,' you say, 'but here it's different - Holocaust deniers are really filth that needs to be censored.' And to this they will answer on Facebook that for them Zionism, abortion or McDonald's are considered an abomination.

Facebook, for its part, claims that if it had to decide who would be closed and who would not, it would a. You will have to invest a lot of resources and money in this. on. She will be exposed to lawsuits for violating freedom of expression and c. She will become a censor and regulator of what is allowed and what is not allowed to be said.

So how do you fight Holocaust deniers?

That's why this debate will not be decided in a cultural way, and there is a need to use force, and hit Facebook's Achilles heel - the advertisers and the money they pay. Facebook makes a living from advertisements that appear on the site - every time you click on an ad, Facebook charges the advertiser a few shekels. Hundreds of thousands of organizations advertise on Facebook, from small ones (like me) to giants like Coca-Cola and Toyota. These bodies, unlike Facebook itself, do not actually want to be part of the public debate on Holocaust denial, and pressure on them will be the lever that will bend Facebook.

So how will it work?

To motivate Facebook, it needs to be made to feel that keeping these groups is going to cost it money by reducing the number of surfers or the number of advertisers. You can define a three-step action:

A. action on behalf of Advertisers who oppose holocaust denial

B Her face is active For advertisers who don't want to get involved

third Boycott and threats About advertisers who don't care

Action of Israeli or Jewish advertisers

Facebook slots ads according to the surfer's characteristics. For example, I advertise to residents of Israel, over the age of 25, so if such a person browses the page of Holocaust deniers, he may see my ad. This is obviously very bad for my business, so I sent a letter to Facebook and asked them not to publish my ad there, and threatened to remove the publication.
Any business owner who reads this page and advertises himself on Facebook can do the same (via the 'additional services' link on the advertising page).

Appeal to large ultra-Orthodox publishers for their good name

No company wants to see their ads posted on a neo-Nazi page. The best way to illustrate this to her is to browse the page of a Nazi group, then click on all the ads that appear there, and on the company's advertising website leave them a message that their ad was published in a Holocaust deniers forum and that you were offended by seeing them there and you are considering not buying from them anymore.

It doesn't take many cases like this for the public relations people of Pepsi or McDonald's to see the problematic nature of the matter. Since most of them are Jews, judging by the anti-Semitic propaganda, it was even easier...

Those who want to enlarge their head can also take a screenshot of the forum and the ads attached to it by clicking the 'print-screen' button in the right corner of your keyboard, and pasting the image into the Outlook message sent to that company.

Boycott and threats against advertisers of care

But what do we do with bodies that don't really care about such things? What do we do with a lawyer from Hungary or a flower shop from Guatemala who don't really care if all the Israelis together boycott them because they only advertise to customers in their region?

In this case you can simply threaten them that you will click on their ad endlessly. Since every time they are clicked on the ad they are obligated, they will very quickly turn to Facebook themselves and ask for credit for these clicks. And this will be exactly the place where Facebook will come to the conclusion that maybe, despite everything, it is better to find some student who will sit down as a photographer in the offices and remove all the groups that claim that my parents were actually grandmothers and uncles, and that we are just pretending that they were all murdered in cold blood in order to extort money from the Germans and land from the Palestinians .

In conclusion,

Facebook contributes a lot to humanity, and the founder Mark Zuckerberg is a warm Jew. Unfortunately their natural liberal tendency and ours turn disputes for cultural public discussion Opens a door for those who use democracy against itself, such as holocaust deniers.

In this article I presented three ways to get Facebook to change its policy on Holocaust denial and get it to shut down all the groups that support this practice.
I ask everyone who reads this page and has a Facebook profile to go to the page of Holocaust deniers, click on some ad links, and explain to the advertisers exactly where their ad appeared.