Stage 1 (cont.): setting goals for your speech -v

To get the right strategy we needed to know the context of our speech, but now that we do, it is time to decide our course of action.

In this video we decide on our objectives considering

• what our audience want out of the speech
• what the organizers want
• and what we ourselves want to achieve

How to choose a Call to Action

Deciding on the right call to action (CTA) for your speech is a crucial aspect of effective communication. The CTA should align with the purpose of your speech and inspire your audience to take a specific action. Here are some steps to help you decide on the appropriate call to act

Be Clear and Specific:

Make sure your call to action is clear, specific, and actionable. Ambiguity can lead to confusion, and a specific action is more likely to be followed.

Align with Speech Content:

Your CTA should naturally flow from the content of your speech. It should feel like a logical next step for your audience based on the information you’ve provided.

Create a Sense of Urgency:

Encourage immediate action by incorporating a sense of urgency into your CTA. This could be time-sensitive promotions, limited-time offers, or emphasizing the importance of acting now.

Highlight Benefits:

Clearly communicate the benefits of taking the suggested action. Explain how it will positively impact your audience or help them solve a problem.

Consider offering Multiple Options:

Depending on your goals, you might have different CTAs for different audience segments or interests. Consider offering multiple options to cater to a diverse audience

Examples of Calls to Action:

Encourage Engagement:

• • “Share your thoughts in the comments.”
  • “Join the discussion on our online forum.”

Advocate for a Cause:

1. • “Donate to support our cause.”
   • “Volunteer your time to make a difference.”

Promote a Product or Service:

1. • “Visit our website and explore our offerings.”
   • “Take advantage of our special discount – use code XYZ.”

Inspire Personal Growth:

• • “Commit to learning something new every day.”
  • “Take the first step towards achieving your goals today.”