Context – on adjusting your message to your audience

Context refers to the situation in which one speaks – everything surrounding the speech that is not the speech itself.  Context is important because even the best crafted speech can lose their effect if not adjusted to their audience.  In fact, said at the wrong place or the wrong time even the best speeches

 if said in the wrong place or at the wrong time. 

 saying the wrong thing at the wrong time is worse than saying